Travelers are increasingly choosing destinations for what they can do there, not simply for the famous sights they can photograph.
1. Japan — Kyoto’s Traditional Crafts
Kyoto is becoming a standout destination for hands-on cultural experiences.
Tripadvisor reported that bookings for Japanese craft classes by U.S. travelers rose more than 300% year over year in 2026, with activities such as pottery, textile work, and traditional crafts drawing visitors into local culture.
2. Portugal — Lisbon and Fado
Lisbon offers travelers a way to experience Portuguese culture through live fado performances.
Tripadvisor found bookings for concerts and special events increased 87% globally in the first half of 2026, with European cultural performances making up most of that growth.
3. Mexico — Oaxaca’s Food and Markets
Oaxaca is increasingly attracting travelers who want to participate in local food culture rather than simply visit historic sites.
Cooking classes, market tours, mezcal-region excursions, and traditional food experiences turn the destination into something visitors can actively explore.
4. Guatemala — Maya Culture and Nature
Guatemala combines archaeological history with experiences in the surrounding landscape.
Tripadvisor reported experience bookings in Guatemala increased 74% during the first half of 2026, helped by demand for activities connected to Mayan ruins, nature, and local culture.
5. Albania — Coastal Exploration
Albania’s coastline is attracting travelers looking beyond Europe’s most crowded beach destinations.
Tripadvisor reported Albanian experience bookings grew 60% in the first half of 2026, with travelers drawn to its coastline, historic towns, food, and outdoor activities.
6. Northumberland, England — Stargazing
Northumberland offers an experience that requires almost no landmark checklist: looking at the night sky.
The region has expanded astronomy-focused tourism around its exceptionally dark skies, including new stargazing facilities and guided experiences.