Glamour in the 1970s was unique, and these 11 women were prime examples of beauty throughout the decade.
Farrah Fawcett

Farrah Fawcett was one of the biggest beauty symbols of the 1970s. Her feathered blonde hair, beaming smile, and toned physique became iconic after Charlie’s Angels made her a household name.
The red swimsuit poster of her was hung in millions of rooms, and women everywhere attempted the “Farrah” haircut. No other star embodied the feeling of the 1970s quite like Farrah did.
Lynda Carter

When she played Wonder Woman, it was difficult not to watch Lynda Carter. The former beauty-pageant contestant had long dark hair, blue eyes, and an athletic figure that was ideal for the part.
Wonder Woman made Lynda Carter a household name in the latter half of the decade. To many viewers up in Canada and down in the U.S., she is the actress most readily identifiable with the role.
Jaclyn Smith

Jaclyn Smith was yet another Charlie’s Angel who audiences fell in love with. Smith was loved for her brunette hair, sculpted looks, and classy sophistication. Smith signed on to the series in 1976 and stayed with the show for its entire original run.
Smith always stayed classy as fashion evolved around her, and she never seemed overdone. She was one of the most iconic faces on television in the late ’70s.
Jane Seymour

Jane Seymour gained worldwide attention for her role as Solitaire opposite Roger Moore in the 1973 James Bond movie Live and Let Die. Jane’s flowing brown hair and unique eyes made her very recognizable.
She continued to act frequently in films and on television during that decade. Jane’s softer natural look also matched the evolving 1970s beauty ideals.
Goldie Hawn

Goldie Hawn was different from your average 1970s Hollywood glamour girl. She was blonde and vivacious, her luminous smile and delightfully quirky personality offering a welcome contrast to the more aloof stars of yesteryear.
After earning an Academy Award for her performance in Cactus Flower, Hawn rose to superstar status with hits like Shampoo and Foul Play. She was loved for her carefree and cheerful look that seemed effortlessly maintained.
Ali MacGraw

Ali MacGraw quickly became one of the decade’s biggest stars once Love Story hit the screen in 1970. The film was hugely successful domestically in the US and Canada, and MacGraw’s effortless look made her a fashion trailblazer.
Looser flowing hair, lighter makeup, and effortlessly wearable clothing all became terms defined by MacGraw. She epitomized the carefree nature of early-’70s glamour.
Raquel Welch

Raquel Welch came into the 1970s already an international sex symbol. She remained one of the most iconic women of the era. Her voluptuous figure, big hair, and glamorous style dominated movies, magazine covers, and television interviews throughout the decade.
She won a Golden Globe for her role in The Three Musketeers in 1975. Her over-the-top Hollywood glamor contrasted with the decade’s natural beauty movement.
Susan Dey

Susan Dey rose to fame as teenager Laurie Partridge on The Partridge Family. Viewed by many across North America, it was one of the most popular television series of the early 70s. She was known for her long straight hair and wholesome look, which epitomized the simplistic beauty ideals of the era. She became one of the most recognizable young actresses of the decade.
Margot Kidder

Arguably becoming best known internationally as Lois Lane in 1978’s Superman, Margot Kidder was born in Yellowknife, Northwest Territories. She worked in Canada and the US prior to her big break on Superman. Her dark tresses, big eyes, and energetic nature helped make her portrayal of Lois Lane iconic.
Suzanne Somers

Suzanne Somers became famous playing Chrissy Snow on Three’s Company in the late 1970s. Her blonde hair, big smile, and cheerful personality endeared her to fans, and she became one of TV’s most recognizable faces. The popular sitcom was broadcast throughout North America, so she became a household name north and south of the border. She became identified with the sunny, glamorous fashion of late-’70s TV.
Olivia Newton-John

Olivia Newton-John rose to superstardom during the decade with her role opposite John Travolta in Grease in 1978. Her transition from sweet, softly styled Sandy to the confident woman at the film’s conclusion is one of its iconic scenes.
She had achieved considerable success as a recording artist before starring in Grease, but it was the movie that turned her into a box office draw throughout North America. Her wholesome look and signature blonde hair made her one of the decade’s most recognizable women.
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