12 Businesses Millennials Have Killed

Millennials, also known as Generation Y, were born between the early 1980s and the late 1990s. This generation’s unique characteristics and habits have gained much attention recently. One of the most prominent factors about millennials is their impact on businesses. With digitalization and technological advancements, this generation has changed how businesses operate and interact with customers.

Millennials have deemed several businesses ” killed ” as they shift towards new trends and preferences. Here are 12 businesses affected by the millennial generation and how their impact continues to shape the future of business:

Department Stores

12 Businesses Millennials Have Killed
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According to a study by the Federal Reserve, department store sales have declined by more than 30% since 2000.

This can be attributed to the rise of online shopping and its convenience for millennials. They can purchase anything from clothing to furniture without leaving their homes with just a few clicks.

Cable TV

12 Businesses Millennials Have Killed
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Millennials are known for their love of streaming services such as Netflix, Hulu, and Amazon Prime. In fact, a survey by Deloitte found that 71% of millennials prefer streaming over traditional television. This shift in viewing habits has led to declining cable TV subscriptions, causing many cable companies to struggle.

Print Media

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With the rise of digital media, millennials no longer rely on traditional print media for news and entertainment. Instead, they turn to online sources for their information. This has led to declining newspaper and magazine sales, causing many print publications to go out of business.

Casual Dining Restaurants

12 Businesses Millennials Have Killed
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Millennials are more health-conscious and budget-savvy than previous generations. As a result, they prefer to cook at home or opt for healthier and cheaper dining options, such as fast-casual restaurants like Chipotle and Sweetgreen. This has led to declining sales for casual dining chains like Applebee’s and TGI Fridays.

Traditional TV Advertisements

12 Businesses Millennials Have Killed
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With the rise of streaming services and social media, millennials are exposed to fewer traditional TV commercials. This has made it challenging for businesses to reach this demographic through conventional advertising.

Gyms

12 Businesses Millennials Have Killed
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According to a survey by Goldman Sachs, millennials are not as interested in gym memberships as previous generations. Instead, they prefer alternative fitness options such as outdoor activities, boutique fitness studios, and at-home workout programs.

American Cheese

12 Businesses Millennials Have Killed
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American cheese has been a popular item in the supermarket for decades, but now it faces competition from the new generation of Millennials. This generation prefers artisanal cheeses and more natural ingredients than standard American cheese.

While it may have been a staple for many families over the years, businesses that rely solely on selling American cheese may not be able to keep up with the changing tastes of this new generation.

Golf Courses

12 Businesses Millennials Have Killed
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Golf has long been seen as a sport for older, wealthier individuals. With millennials prioritizing experiences over material possessions, they are not as interested in playing golf as previous generations. This has led to declining golf course memberships and the closure of many courses.

Traditional Hotels

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Millennials are known for their love of travel and the desire for unique experiences. As a result, they prefer alternative accommodation options such as Airbnb, hostels, and boutique hotels over traditional hotel chains. This has led to a decline in the demand for conventional hotels.

Landline Phones

12 Businesses Millennials Have Killed
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According to a survey by Pew Research Center, only 40% of millennials have landline phones, compared to 90% of baby boomers.

With the rise of cell phones and their convenience, landline phones have become obsolete for this generation.

Hotel Loyalty Programs

12 Businesses Millennials Have Killed
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Hotels struggle to capture the loyalty of millennials as this generation doesn’t exhibit a strong attachment to any particular hotel brand. When traveling, millennials prioritize affordability and actively seek the most budget-friendly options.

They heavily rely on smartphones to book their travel accommodations, utilizing platforms like Kayak, Expedia, and Trivago to discover discounted rates that align with their travel dates easily. These bookings often bundle both airfare and hotel accommodations together.

Alarm Clocks

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With the advent of smartphones that function as an alarm and offer many features like setting multiple alarms, playing music, or waking you up with your favorite podcast, the traditional alarm clock appears as an ancient artifact.

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Born between 1981 and 1996, millennials have been blamed for killing many industries. Every sector of the economy has felt a negative impact from the younger generations’ spending habits, from department stores to golf courses. But is it millennials who are responsible?

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